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Thoughts, stories, and musings.

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Google is not the only phone company in town

Google is Not the Only Phone Company in Town!If your sales depend only on Google traffic and Google adsense or adwords then you could be in for a big dissapointment. Constant search engine rankings can make or break you. I know. I’ve been there. Riding high on Google rankings then dropping like a 2 ton rock in the Altlantic ocean.Do NOT put all your eggs in one basket. There are several other ways to drive traffic to your site and depending on just one, like Google, is just plain bad marketing efforts.Yahoo, Yahoo’s YPN, and other search engines along with pay-per-click programs can bring you extra traffic and maybe even more sales.I currently have Google Adsense and Yahoo’s YPN ads on my site and I can tell you right now that Yahoo’s YPN is paying me THREE times the amount that Adsense is paying. Why? Not sure, because both ads are featured on the same based keywords. I divided pages up equally between Adsense ads and YPN ads and Yahoo is the “bigger Daddy”.“He who only puts one iron in the fire will not set the world alight”Distribute your advertising in several different ways. Test, test, then test again. Optimize your pages for good content and keyword density and then let the search engines gobble that. DON’T optimize your pages for Google only. You might number 1 today and then number 378 as soon as they have their next algorythm change. Nothing they do is “personal”, but it sure fells like it when they dig in your pocket after all the work you did to make THEM happy. What I don’t understand is why Google is constantly changing except that it gives engineers something to do for those hefty paychecks. If it ain’t broke, why fix it? Google is constantly “fixing” a well oiled machine.The other day I was searching for business loans and the first few pages were all listings from the UK even though I was on the main search engine, and not the Google.uk. If I had wanted a loan, I had to search several pages deep to find on in the US.Pay per click sites:1. Yahoo! Search Marketing has a well organized system.http://searchmarketing.yahoo.com/2. Miva distributes your keyword text ads throughout a distribution partner network.http://www.miva.com3. GoClick no monthly fee, no startup fee, and low 1 cent CPChttp://www.goclick.com/4. 7Search results appear in over 35% of the top 150 search engineshttp://www.payperranking.com/5. Kanoodle has partnerships with sites CNET, DogPile, NetZero and morehttp://www.kanoodle.com/about/advertise.cool6. Search123 sports some cool tools to help you control your https://trafficpartnershub.com/ pay-per-click budget.http://search123.comThere are MANY other search engines and advertising opportunities for you out there. Just look around to find them. After awhile you will see that Google is not the only phone company in town even though they act like it!

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Traffic rotator

Traffic RotatorHow productively use a traffic rotator!What is a traffic rotator? How can you benefit from using a traffic rotator? How is effective split testing used with traffic rotators? A traffic rotator is very useful tool when utilized properly.A traffic rotator is a link where you can insert multiple links within itself. So everytime your click on the the rotator link, it will cycle thru all the links your put into the rotator link evenly. If you are promoting more than one program or running more than one advertisement at a time, this can be very useful and time effective. All you need to do when you want to change your link rotation is change one or more of the links in your traffic rotator url. This feature is used by the majority of marketers online however, traffic rotators can be used for a more important tactic.Traffic rotators are one of the best ways to split test your links to find out which ones are the most effective with pulling in sales or double opin subscribers. Lets say that you have 5 links in a traffic rotator and they all are geared toward getting optin subscribers.Lets say these links look like this for example….yoursite.com/yoursite1.htmlyoursite.com/yoursite2.htmlyoursite.com/yoursite3.htmlyoursite.com/yoursite4.htmlyoursite.com/yoursite5.htmlNow you will create a redirect URL for your double optin autoresponder which will redirect the trafficpartnershub.com subscriber to another website after they enter their name and e-mail address.Now the trick is to track your redirect url so that you know which rotator url your subscribers come from.So lets say your tracking links look like this…yoursite.com/track1yoursite.com/track2yoursite.com/track3yoursite.com/track4yoursite.com/track5If your redirect url is tracked with yoursite.com/track2 more than the other tracked redirects than you will see which rotator link is performing better than the others. Now you can promote that more effective rotator link and delete the other less effective ones.This is one way to effectively split test your sites and save yourself time and money looking for productive links and sales copy.Not tracking your ads is ultimately costing your money. If you are able to promote an effective ad for a prolonged period of time and create sales without any additional effort besides advertising then you are doing yourself a huge favor.So take the time to split test your ads, it doesn’t take very long and does not take much effort but reaps huge rewards.I hope that this article has helped you get an idea of how to use traffic rotators effectively in your marketing efforts.

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